ZEN Rooms, the #1 hotel chain in the Philippines, launched ZEN Premium Uptown BGC, the first and only budget hotel in Bonifacio Global City. Former Vice President of the Philippines Jejomar Binay led the opening ceremony.
The opening of ZEN Premium Uptown BGC is in line with the pioneering spirit of ZEN Rooms, which already has a track record of disrupting the short-term accommodation sector. In 2016, ZEN Rooms entered the Philippines with the aim to radically improve the value-for-money of hotels in the country, historically plagued by high prices, unsafe facilities and poor guest ratings.
In 2017, ZEN launched ZEN Homes in BGC, the first affordable, professionally-run service apartment brand in the Philippines. Today, ZEN is once again disturbing the sector by opening the only budget hotel in BGC, with a budget premium positioning. Indeed, presently there are only 5 hotels in BGC, all of which are 4 and 5 star properties with rates of PHP 8,000 and above per night.
ZEN’s newly built hotel has 105 rooms and is conveniently located alongside Kalayaan avenue, only five minutes away walk from Uptown Mall with rates starting at only PHP 1,500 per night. The building is owned by DEI Properties, one of the leading family-owned developers in the Philippines.
The opening of ZEN Premium Uptown BGC is part of ZEN’s continuous effort in providing a solution to the lack of affordable accommodations the country’s most dynamic business district, in line with its aim to democratize travel to all. ZEN Rooms CEO Nathan Boublil himself is based in BGC.
“BGC Developers have built an amazing modern city with tremendous appeal but with unfortunately no affordable hotels, leading to nonsense situations where business travellers are forced to either spend excessively on high-end hotels at the Fort or commute hours to reach their meetings in BGC,” Boublil stated. “With the launch of ZEN Premium Uptown, we are delighted to be putting an end to this unfair nonsense with our partner DEI Properties.”
ZEN Rooms Philippines country manager Michael Raquiza was present during the ZEN Premium Uptown BGC launch. DEI Properties president Danny Ignacio, DEI Properties assistant vice president Carlo Antonio, DEI Properties bids and awards committee chairman Elaine Ignacio-Dalusung and DEI Properties sales and marketing manager Czarina Ignacio attended the event, as well.