Balumbato Elementary School in Quezon City, Metro Manila, Philippines has built a new play area for its students in partnership with Robinsons Supermarket. This was before the Enhanced Community Quarantine was implemented due to the new coronavirus (COVID-19) pandemic.
Mondelez Philippines partnered with Robinsons Easymart for a social marketing campaign in the latter part of 2019. For every purchase of selected Mondelez Philippines snack products, a portion went to the construction of the play area.
What Balumbato Elementary School built is not an ordinary play area. It is a structure that has been formed using recycled plastic.
The issue of plastic waste has been in discussion for quite some time. Any waste, regardless if it is plastic or not, poses a problem for the environment when improperly disposed.
While plastic use can be reduced, it continues to be a highly efficient material which provides the right levels of security, quality and product protection for food products. This recently constructed play area shows that when properly disposed and recycled, plastic waste has further purpose and can be given new life.
“Robinsons Supermarket is pleased to partner with Mondelez Philippines in reaching out to communities by way of this play area, which the children of Balumbato Elementary School can fully enjoy once they are able to go back to school,” Robinsons Supermarket’s Food 2 & 3 merchandising director Daisy Lyn Go-Sy stated. “We hope that they will help create many beautiful moments of friendship, laughter and physical activity for them. This project is also in keeping with our partner’s mission to give joy through snack products and ours of health and wellness.”
Read more about this story on Conan Daily. Meanwhile, here are photos of the recycled play area:
@MDLZ Philippines and @RobinsonsMalls Easymart built a recycled play area for Balumbato Elementary School in Quezon City, Metro Manila, Philippines. READ more: https://t.co/psQYHrfJGX pic.twitter.com/6OHLVqklxe
— Conan Altatis (@conan_altatis) May 20, 2020